UPDATE: TVbtN’s Bill Gorman quickly explained why the numbers look this way. Thanks, Bill!
So TVbytheNumbers, the best TV blog on the Internets, has published a chart on the returning fall shows that aren’t doing so well, and the few that are (Fox is up, the rest are flat or down). Below is what he has (original here).
Notice anything? I did. Shows I would consider primarily women’s shows are way down (highlighted, in a playful bit of hyperbole, in pink) and shows aimed at or starring men (in exaggerated blue). Perhaps I’m being too reductive, take a look for yourself:
|Show||Net||2009-10 STD 18-49 Rating (LIVE+SD)||2008-09 STD 18-49 Rating (LIVE+SD)||Change|
|One Tree Hill||CW||1.1||1.7||-35%|
|Brothers & Sisters||ABC||3.1||3.8||-18%|
|Two And A Half Men||CBS||4.7||5.1||-8%|
|New Adventures of Old Christine||CBS||2.0||2.1||-5%|
Obviously certain shows are, in my mind, pretty gender neutral (CSI, NCIS), though these are just my subjective assumptions.
Why is this happening? The only explanation I can come up with is recessionomics; more men are being hit hard with job losses, and are spending time sitting on their couches. This is an argument I’ve made before, in a similarly reductive but nonetheless entertaining essay.
The picture gets more complicated when you factor in new shows. While The Cleveland Show is a standout hit, other more female-friendly fare like Modern Family and The Good Wife are doing quite well. And we’re not even talking about cable TV.
Still, it’s a cute little chart, no? Thanks, TVbytheNumbers!