Important news and views in web video, TV, convergence and digital culture during the last week (1/21-28). Double bullets (••) indicate a must-read!:
Web Video Market:
•• Hulu Contemplating More Pay, Live, VOD (Wall Street Journal; MediaPost; NewTeeVee; VideoNuze; paidContent; The Hollywood Reporter): As a mere distributor, Hulu is having qualms about its business model, as networks grow concerned about free availability of their shows post-broadcast. Lots of great analysis from TV Watch, Ryan Lawler and Andrew Wallenstein. Meanwhile, video ad views are up overall and for Hulu.
• Kevin Tancharoen For Mortal Kombat (Hollywood Reporter): Single Dads and The Handler.
Research and Policy:
• Low-Power FM Expands Community Radio (New York Times): Congressional action increases the spectrum.
Hollywood and Tech:
• Single-Sponsor Advertising Is Back (New York Times): Trying to break through the clutter.
• Video Codec Wars (ReelSEO): Pretty complicated, but battle is over formats and HTML5.
• TV Shows Harness Social Media/Video for Ratings (NewTeeVee; Hollywood Reporter): NewTeeVee looks at Parks and Recreation‘s viral video push, which paid off with its highest ratings ever. Hollywood Reporter looks at The Game (a hit) and Twitter.