Thursday 30th March 2017,
Televisual

Web Video Weekly: CBS and YouTube Make Deals, Hulu’s Board Shakes Up, Facebook Goes Hollywood, TV Tries Targeting

Important news and views in web video, TV, convergence and digital culture during the last week (3/4-3/11)! Double bullets () indicate a must-read!:

Web Video Market:

CBS Buys Clicker (WebTVWire; New York Times; NewTeeVee): The move might help push the lagging CBS ahead of the other broadcasters online; TV.com might be integrated. NTV offers some analysis about what that and CBS’ Netflix deal means to its nonexistent relationship with Hulu.

YouTube’s Buying Binge: Next New Networks and Top Execs (NewTeeVee; VideoNuzeMashable): YouTube has bought Next New Networks for, according to the NYT, around $50 million, a move to support professional content that has been rumored since late last year. Meanwhile, AllThingsDigital reports Google hired a Paramount alum, while Mashable reports YouTube’s staff has increased by 30%.

Possible Board Departures Point to Mixed Future for Hulu (NewTeeVee; Mediapost): While traditional media execs might irk Hulu, the company needs them for content. Says Ryan Lawler: “Hulu depends on Disney, Fox and NBC for the majority of the broadcast TV content available through the service, and it’s in the process of renegotiating its deals with those companies now. If representatives from those companies are distancing themselves from Hulu’s board, it could also signal that they are not as invested in ensuring Hulu’s future success.”

Amazon Streaming: Good for Hollywood? (Hollywood Reporter): Not only does it offer more diversity in distribution, but THR notes it “pushes the market further away from the harmful effects of the First Sale Doctrine in copyright law, which essentially allowed rental outlets such as Netflix and Redbox to obtain cheap DVDs and resell them even if the content owners objected. The move to digital will enable content owners to limit the supply of content, which should allow them to maximize the benefits from an increase in demand.” Washington Post’s Cecilia Kang outlines the Netflix threat.

Live Sports on YouTube? (Direct Traffic Media): Live sports would attract big advertisers, and could be a game changer, as it’s the only guaranteed ratings winner left on TV.

Facebook Flirts With Movie Rentals (VideoNuze; Time Warner; New York Times; NewTeeVeeTechnorati): The move makes the web video market all the more complicated. Forrester’s Nick Thomas wonders if Facebook can be a premium distribution platform, as it was “never going to sustain its growth based on status updates alone.” Fandor, on the other hand, is trying to harness Facebook for indie movie distribution.

Ad Networks Under Threat (MediaPost): Brand strategies changing online.

Web Series:

New Ambitious Series at Hulu and Atom, also Revision3 (Tubefilter)

Celebrate the Web Garners Web Series Pilots (Clicker)

YouTube Mines for Talent With Creator Institute (NewTeeVee; Hollywood ReporterMediaPost): A partnership with USC and Columbia College Chicago.

Mingle Media TV Offers Counterpoint to Tubefilter/Sidereel Deal (Web Series Network): CEO says MMTV does its own curating and branding.

Research and Policy:

Blacks and Hispanics Use Mobile TV More (Multichannel News): Not the first study to uncover this.

Timeshifted Viewing Up (Nielsen; Mediapost)

Most of Web Is HTML5 Ready (Mediapost)

Anti-Piracy Practices Suggest Prices Need to Fall (NewTeeVee)

Hollywood and Tech:

HBO’s Flawed TV Everywhere Plan (GigaOM, subscription required): By tying itself to cable is HBO limiting itself? Andrew Wallenstein disagrees.

Who Watches Cable? (NewsforTVMajors): A nice stat for Robert Seidman: “Out of 16,916 basic cable telecasts last wk, 1,600 averaged 1 million viewers or more. 236 > 2 million, 43 > 3 million, 13 > 4 million.”

Targeted Marketing Evolving on Television (New York Times): Long thought the bailiwick of the web, hyper-targeting becomes a likely possibility for TV.

Networks Once Again Looking to Monetize Older Viewers (Wall Street Journal): WSJ suggests they might actually get it to work. NYMag asks why TV is so old.

 

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About The Author

Aymar Jean Christian is assistant professor of communication at Northwestern University. He writes about media and society for a number of publications. For more information, click the "About" tab at the top of the page.

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