Web Video Market:
•• Google Revamping YouTube (Wall Street Journal): The new site design is part of a larger initiative to bring in more professional creators — for whom YouTube will start paying upfront — and streamline the viewing experience, presumably in light of media convergence. BeetTV talks with YouTube’s Tom Pickett, director of global content operations, and Lance Podell, head of the Next Lab, about the site’s plans to develop its legion of indie creators. Online Media Daily looks at YouTube’s efforts to up its site’s professionalism. And NewTeeVee‘s Ryan Lawler says the change could mean a big shift: “The latest initiative would reportedly include reaching out to more traditional and professional content creators to help build content for the site. The whole initiative could not just change how the front page looks. For a number of users who rely on YouTube to share videos with friends, it could drive some less professional creators away.” In other news, YouTube also updated its search features.
•• Cable Companies Use iPad (New York Times; Wall Street Journal): It’s getting them into trouble. Cablevision’s iPad app has been downloaded 50,000 times. NewTeeVee says the legal battle (TWC and VIA) is all about control.
• Visible Measures Starts an Ad Network (Mediapost): It’s Viewable Media program will “use the lessons of past campaigns to make predications and assessments about the viral potential of a campaign and how and where it needs to be pushed in order to optimize performance.” The company will leverage its data bank to improve campaign monetization.
• LeBron James premieres The Lebrons (Tubefilter): It’s a family-friendly animated series.
• My Damn Channel, Atom Add Celeb-Helmed Series (Tubefilter; Web Series Network): Patricia Heaton’s Versailles, and Anthony Anderson’s Matumbo Goldberg. In unrelated news, a 24 alum publishes a 62-episode series, and a web series from New Zealand heads to Cannes.
•• How Influential Was Dr. Horrible? (NewTeeVee): Liz Shannon Miller takes an objective look at the popular web series.
Research and Policy:
• Net neutrality Rules Fend Off One Court Challenge (Mediapost)
Hollywood and Tech:
• Google Unveils +1 (Mediapost): Can Google unseat Facebook? Did Buzz unseat Twitter?
• Trendr Tracks Social TV (NewTeeVee)