Thursday 25th May 2017,
Televisual

Web Video Weekly: Black Web Series Momentum, Premium VOD Battle, Nielsen/Comscore Disagreement

Important news and views in web video, TV, convergence and digital culture during the last week (4/15-4/22)! Double bullets (••) indicate a must-read!:

Web Video Market:

Netflix Looks To Personalize (ReadWriteWeb; WebProNews)

YouTube and Google Video, On and Off: YouTube is WebM booster and is off Roku, for now. And sadly (not), Google Video is gone; here’s how to archive. On the ever-popular YouTube, two-thirds of videos are ignored

Web Series:

Black Web Series Up the Ante (Tubefilter; Shadow & Act; TheLoop21): BET picks up four web series, including two from Al Thompson, whom I interviewed for the Wall Street Journal just a year ago when his first series, Johnny B. Homeless sold to Atom. In other news, BWE (Black Women’s Entertainment Network) and Rockstone Foundation are offering $10,000 for pilot scripts starring black women, and The Loop 21 spotlights black directors who are moving to the web.

Mortal Kombat Solidifies Web Series Maturation (ReelSEO; New York Times): ReelSEO says the viewers for longer-form (but not long-form) content online is finally there; Times‘ Mike Hale spotlights Kombat alongside Gaga’s new series.

Maker Raises $1.5 Million (Tubefilter): Venture funding for the studio borne out of the The Station, which now represents scores of channels and produces videos. In other news, AdAge writes about the rise of professional independent studios (with traditional media backgrounds) making video for the web.

Research and Policy:

How Much Independent Programming Does Comcast Broadcast? (Los Angeles Times)

Nielsen, Comscore Still Disagree on Metrics (ReelSEO)

Hollywood and Tech:

Hot Topic: State of the TV Media (Nielsen): Nielsen provides charts on viewing patterns. In other news, AdAge released its TV issue, including an article chronicling technologies/companies looking to harness web TV, while at the same time TV dramatically increases its share of US advertising and advertisers look for better metrics online and streaming grows more popular. (Maybe IntoNow will be the answer?)

More HBO Everywhere (Multichannel News; NewTeeVee)

Time Warner Cable App Gets Back Some Networks (Mediapost 1, 2)

Premium VOD Battles Heats Up (New York Times; Hollywood ReporterLos Angeles Times): Directors dissent as DirecTV moves forward.

 

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About The Author

Aymar Jean Christian is assistant professor of communication at Northwestern University. He writes about media and society for a number of publications. For more information, click the "About" tab at the top of the page.

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