Important news and views in web video, TV, convergence and digital culture during the last week (6/7-6/20)! Still catching up. Double bullets (••) indicate a must-read!:
Web Video Market:
• YouTube, Tremor On Top (Mediapost): Tremor is the top ad network, which may or may not be going public, while YouTube viewers spend more time on the site than other popular video distributors — though it’s viewership numbers might be a bit pumped up. Hulu comes close, and still serves the most ads.
• Netflix Redesigns Website, Challenges Traditional Distribution (NewTeeVee): Possible cord-cutting catalyst, cable competitor, and booster of Blu-ray player sales, redesigned its page, unpopular it could be. In other news, Sony and Starz are in a contract dispute with Netflix subscribers caught in the middle.
•• Online Measurement Shows Promise, Maybe: Ad industry association release best practices on measurement. Nielsen also changes its way of measuring advertising, but it doesn’t assuage publishers’ concern for accuracy. Turner has adopted Nielsen’s web research to add viewers to its ratings. Just further evidence of the further blending on web and TV metrics and buying.
•• Curation Still The Buzzword (The Atlantic; New York Times): Both Yahoo, CBS and Hulu have “trending” shows. The Atlantic documents Netflix’s rise to power. The New York Times takes some time to look at Blip’s efforts at curation. Also, another black network has started, FunkTV.
•• Univision Pushing Webnovelas (DigiDaily): Unbeknownst to me, and probably most people in the web series world, Univision has been putting serious money and marketing muscle into webnovelas. DigiDaily also has an interesting article about the web series “commoditization trap,” i.e. will it be TV or advertising.
• Crackle Eeks Out One More Short-Form Series (WSN)
Research and Policy:
• Another Study Has HTML 5 Beating Flash (NewTeeVee)
• FCC, Focus Diverted To Broadband/Spectrum Debate, Releases Ownership Study (Adweek)
• Google Partnering to Grapple With Mobile Network Congestion (Bloomberg)
Hollywood and Tech: