Some people swear there’s no celebrity left in the world, no magic. Then how do you explain all of Hollywood coming together for one movie to celebrate the hope of a new year?
If star power is a declining asset, and you’re a Hollywood studio, you have a few options. One is to make it about franchises: pick a star who suits the role and offends no one. Another is to nurture non-flashy but dependable stars in safe, but somewhat conceptually interesting vehicles.
The other strategy is put all the stars in the world in one movie. And then, at the end of the trailer for that movie, say it explicitly: “there’s going to be more celebrities here than rehab!” Just like an issue of US Weekly! Or an episode of Celebrity Rehab!
I’ll probably see it.