Tuesday 25th July 2017,
Televisual

’30 Rock’ Charms Producers Guild By Mocking TV — On the Web

’30 Rock’ Charms Producers Guild By Mocking TV — On the Web

The Producers Guild joined the WGA this past weekend and honored original web programming. As Tubefilter notes, the nominees were usual suspects, a mix of web-grown originals (Ask a Ninja, The Guild), derivative programs (Parks and Recreation, 30 Rock) and web-to-TV success (Web Therapy). 30 Rock‘s Jack Donaghy: Executive Superhero won. Another of its series, Frank vs. Lutzwon at last year’s WGA, leading me to wonder if 30 Rock‘s self-reflexivity about television production, which helps endear it to voters for bigger awards like the Emmys, similarly works for the web. The Internet can be mystifying, except when it’s about TV.

The above episode of Jack Donaghy satirizes an intra-network dispute between showrunner Liz Lemon and weatherman Al Roker. Roker is apparently using TGS to promote his own books. It’s up to network exec Jack Donaghy to rescue Liz from this transmedia kerfuffle! Spoofing last-place NBC as a particularly dysfunctional example of television’s increasing complexity, 30 Rock‘s on-air and web-only projects are cartoony but always tinged with truth (e.g.: NBC’s programming chart).

Originally posted at Hacktivision.

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About The Author

Aymar Jean Christian is assistant professor of communication at Northwestern University. He writes about media and society for a number of publications. For more information, click the "About" tab at the top of the page.

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