Television is dead; television is in a golden age. Can both statements be true? This course focuses on how the art and business of primetime television changed after the introduction of “new media,” from cable to the Internet. Readings will explore production, storytelling, identity and distribution of TV and web entertainment. Students will watch, analyze and have the option to pitch or produce television.
The goal of this course is to give students a deeper understanding of the complexity and ever-changing nature of a media business. Television is arguably the country’s most powerful medium, foundational to American culture and history in the post-WWII era. At first tightly regulated and controlled, television has fragmented, its networks folded into conglomerates and its programs spread across dozens of channels. Throughout the semester students are encouraged to question how changes in television production, regulation and distribution affects programming, culture and politics at large.
Lotz, Amanda. 2007. The Television Will Be Revolutionized. New York, NY: New York University Press.
Jenkins, Henry. 2006. Convergence Culture: Where Old and New Media Collide. New York, NY: New York University Press.
Paper: 8-15 pages
Research an aspect of contemporary television, including a program (scripted, talk, reality after 1980), company or network and make an argument for its relationship to television as an art, culture and/or business using its production, distribution, narrative, audience and/or financing to make your argument. You must bring in secondary material as necessary to prove your thesis.
–Assess the critical discourse around a particular program.
–Analyze a season of a television show, explore what its themes, characters or style say about an aspect of television or the broader culture.
–Analyze a network’s programming decisions and how it reflects shifts in the art and business of television.
–Make a case for why a network (ex. CollegeHumor, HBO) should be shuttered.
–Explain how a particular production company (ex. Bad Hat Harry, Broadway Video) reflects (or does not reflect) the changing television landscape.
–Argue for why a particular showrunner, writer and/or executive challenges us to think about television in a new way.
–Explore a fan community around a show, network or franchise and explain how/why the community relates the show and broader culture.
–Persuade industry leaders to accept the unionization of reality TV workers.
Pitch: 8-15 pages
Develop a pitch for an original contemporary television and/or web program or network (1980–present).
Your pitch must take into account the different areas explored in the course: production, representation, narrative, distribution, financing, audience and technology. Each aspect must be addressed in your pitch, equally or not:
–Production — How will you make your show?
–Narrative — How will you tell your story? What other stories is it like?
–Representation — Who is your show about?
–Audience — Who will watch your show? Who won’t watch your show?
–Distribution — Where will we see your show? Who will market it and why?
–Financing — How will you pay for your show?
–Technology — How will audiences access your show?
The goal is to come up with a show that could be successful in the marketplace you choose. You are strongly encouraged to bring in secondary material to make your case.
You can work pairs (perhaps more if you’re producing something) but please meet me in advance of the mid-term proposal to get approval.
Regular reading suggestions for this course:
Periodicals (pick 2-4):
New York (Vulture), Variety, Hollywood Reporter, Antenna, Flow, AV Club, TV by the Numbers, Shadow and Act, AfterElton, AfterEllen, New Media Rockstars, Tubefilter
Social media (pick 2-4):
Twitter @: n4tvm,* jmittell, mattzollerseitz (New York), emilynussbaum (New Yorker), alyssarosenberg (Think Progress), kristenwarner, memles, tvoti (AV Club), willapaskin (Salon), marcgraser (Variety), awallenstein (Variety), _mesk
WEEK 1: INTRODUCTION
Course overview: Syllabus
Introductory Lecture: How has television changed?
WEEK 2: POST-NETWORK TELEVISION
— The Cosby Show, “Hillman,” (3:25, 1987) (Hulu+)
— Chappelle’s Show, (1:4, 2003) (Netflix)
In class (clips): In Living Color (clips on Hulu) or Martin (1:6, “Forever Sheneneh”)
— Lotz, “Understanding Television at Beginning of the Post-Network Era”
— Herman Gray, “The Transformation of the Television Industry and the Social Production of Blackness,” Watching Race: Television and the Struggle for Blackness
— Todd VanDerWerff, “A Different World was the last black sitcom to be a hit—but why?,” AV Club, http://www.avclub.com/articles/a-different-world-was-the-last-black-sitcom-to-be,90788
— Gray, “The Politics of Representation in Network Television,” and “It’s A Different World Where You Come From”
— Ethan Thompson, “Key and Peele: Identity, Shockingly Translated,” Antenna, http://blog.commarts.wisc.edu/2012/02/07/key-and-peele-identity-shockingly-translated
— Give an example of phenomenal television today.
— How has television changed over the years?
— How should we analyze television today?
— How do changes in production and distribution affect programming?
WEEK 3: PRODUCTION
— All in the Family, “Cousin Maude’s Visit,” (2:12, 1971) (DVD)
— Louie, “Double date/Mom,” (1:7, 2010) “Eddie,” (2:9, 2011) (Netflix)
— Broad City, (1:15-19, 2010) (YouTube)
— Lotz, “Making Television: Changes in the Practices of Creating Television”
— James Poniewozik, “Louis CK’s DIY TV,” Time, http://www.time.com/time/printout/0,8816,2078110,00.html
— John Caldwell, “Industrial Auteur Theory (Above the Line/Creative),” Production Culture: Industrial Reflexivity and Critical Practice in Film and Television
— Gary Levin, “Testing the bonds of best ‘Friends,’” USA Today
— How has production changed over the years?
— How do working conditions affect storytelling possibilities?
— Do lower production costs change television narratives?
Abbi Jacobson and Ilana Glazer, creators, Broad City
WEEK 4: DISTRIBUTION
— Law & Order, “Divorce,” (8:16, 1997) (Netflix)
— The Good Wife, “Red Team/Blue Team,” (4:14, 2013) (DVD)
— Lotz, “Revolutionizing Distribution: Breaking Open the Network Bottleneck”
— Jenkins, “Introduction: ‘Worship at the Altar of Convergence’: A New Paradigm for Understanding Media Change”
— Donna Bowman, et. al, “Law & Order: Slave to formula, or crackling entertainment?,” AV Club http://www.avclub.com/articles/law-order-slave-to-formula-or-crackling-entertainm,84891
— Aymar Jean Christian, “Netflix’s Arrested Development Will Not Change TV. Web TV Already Did,” http://tvisual.org/2013/01/11/netflixs-arrested-development-will-not-change-tv-web-tv-already-did.
— How do you consume television?
— How does distribution affect programming?
— How does distribution affect consumption?
WEEK 5: REPRESENTATION
— Maude, “Maude’s Dilemma,” (1:9-10, 1972) (DVD)
— Girls, “Vagina Panic,” (1:2, 2012) (HBO Go)
— F to 7th (season one, 2013), http://fto7th.com
— Susan Douglas, “Fantasies of Power,” Enlightened Sexism: The Seductive Message that Feminism’s Work Is Done
— Alfred Martin, “It’s (Not) In His Kiss: Gay Kisses, Narrative Strategies, and Camera Angles in Post-Network Television Comedy,” Flow, http://flowtv.org/2012/09/it%E2%80%99s-not-in-his-kiss-gay
— Melanie Kohnen, “’You Want Me To Be Anderson Cooper’: Negotiating Queer Visibility on Husbands,” Antenna: http://blog.commarts.wisc.edu/2012/08/23/you-want-me-to-be-anderson-cooper-negotiating-queer-visibility-on-husbands/
— Janani Subramanian, “A Bitter Pill: Nurse Jackie and a Discourse of Discontent,” Flow, http://flowtv.org/2010/06/a-bitter-pill-nurse-jackie/
— How has representation changed through the multichannel transition?
— What are the possibilities and challenges of representation in the post-network era?
Ingrid Jungermann and Jason Klorfein, F to 7th
WEEK 6: FINANCING
— RuPaul’s Drag Race, “RuPaul Roast,” (5:7, 2013) (logotv.com)
— Breaking Bad, “Box Cutter,” (4:1, 2011) (Netflix)
In class: Video Game High School (YouTube)
— Lotz, “Advertising After the Network Era: The New Economics of Television”
— Ted Magder, “Television 2.0: the Business of American Television in Transition,” Reality TV: Remaking Television Culture
— Rocket Jump, “The Cost of a Webseries,” http://www.rocketjump.com/blog/how-much-webseries-cost
— Chad Raphael, “The Political Economic Origins of Reali-TV,” in Reality TV: Remaking Television Culture
— Alyxandra Vesey, “An Absolut Drag,” Antenna, http://blog.commarts.wisc.edu/2012/12/31/an-absolut-drag/
— Edward Wyatt, “TV Contestants: Tired, Tipsy, and Pushed to Brink,” New York Times, http://www.nytimes.com/2009/08/02/business/media/02reality.html?pagewanted=all&_r=0
— Amy Chozik and Bill Carter, “A Rough and Bawdy Ad Magnet,”New York Times, http://www.nytimes.com/2012/03/27/business/media/fx-expands-influence-behind-unorthodox-programming.html?pagewanted=all&_r=0
— Organize Reality TV: http://www.wga.org/content/default.aspx?id=1212
— How does financing affect programming and vice versa?
— How has digital distribution changed financing and does that matter? Why?
WEEK 7: NARRATIVE
— Arrested Development, “SOBs,” (3:9, 2006) (Netflix)
— Scandal, “Truth or Consequences,” (2:12, 2013) (Hulu+)
— Robot Chicken (Amazon)
— Lotz, “Television Storytelling Possibilities at the Beginning of the Post-Network Era: Five Cases”
— Aymar Jean Christian, “On Cable, Long-Live the Anti-Hero,” Televisual, http://tvisual.org/2010/03/29/on-cable-long-live-the-anti-hero
— Michael Kackman, “Quality Television, Melodrama, and Cultural Complexity,” Flow, http://flowtv.org/2008/10/quality-television-melodrama-and-cultural-complexity%C2%A0michael-kackman%C2%A0%C2%A0university-of-texas-austin%C2%A0%C2%A0
— How have changes to the production of television influenced its stories?
— In what ways is post-network television different from network TV?
WEEK 8: AUDIENCES
— The Honeymooners, “The $99,000 Answer,” (1:18, 1956)
— lonelygirl15, (1:1-5, 2006) http://www.youtube.com/lonelygirl15 (YouTube)
— Very Mary Kate, http://verymarykate.com (CollegeHumor)
— The Voice (Hulu)
— Lotz, “Recounting the Audience: Integrating New Measurement Techniques and Technologies”
— Henry Jenkins, “Why Media Spreads,” Spreadable Media: creating value and meaning in a networked culture
— Jason Mittell, “An Arresting Development,” Flow, http://flowtv.org/2005/12/an-arresting-development/
— Jason Mittell, “Exchanges of Value,” Flow, http://flowtv.org/2005/10/exchanges-of-value
— Streeter Seidell, “I Waste People’s Time Online. How? Don’t Ask Me,” New York Times, http://www.nytimes.com/2008/04/20/weekinreview/20seidell.html
— How have audiences and their measurement changed during the multichannel transition?
— What are the consequences of these changes?
— What do differing standards of measurement enable?
— What problems does it bring up?
WEEK 9: TECHNOLOGY
— 24, “12:00 AM Midnight – 1:00 AM” (1:1, 2001) (Netflix)
— Web Therapy, Episode 1 (1:1, 2011) (YouTube)
— Lotz, “Television Outside the Box: The Technological Revolution of Television”
— Jenkins, “Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling”
— How do technological innovations and introductions change storytelling, distribution and production?
— Should we incorporate fan activity into our assumptions of the audience?
— How can we? What are the impediments?
WEEK 10: PITCH!